Our Story

We started this company to help solve one of the problems a outdoorsman has – clothing that looks good and feels good that represents my lifestyle. We want more than camo shirts in our closet - something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable outside the woods, at hunting camp and everywhere in between while supporting what we love. 

Our Purpose

Venado's purpose is to promote Hunting. By staying true to this purpose Venado builds trust and respect in our niche of lifestyle apparel for outdoorsmen and their families. Delivering products they crave inspires new hunters & fishers to explore the lifestyle and empowers customers to proudly respect and share the outdoors with others. Venado wants to make an impact by celebrating this tradition and making it stronger than ever.

Who We Are

Venado was born from the belief that the experience of getting outside is as important — if not more important — than any harvest or catch. Going places few people go and enduring weather that keeps most hunters & fishers home is the fabric of our brand. We live for the uncommon experiences and awe-inspiring moments found through the pursuit. The outdoors offers a focus rarely afforded to us in the constant distraction we face in our day-to-day lives. It provides a meaningful connection to the wild around us, and it awakens the wild still within us. This connection grounds us, gives us a much-needed perspective, and shapes our lives far beyond a day spent in the field.

We strive to provide the best value apparel for the outdoorsman & their families who demand nothing less. We design great products that meet the everyday needs of a hunter from practicing shooting your bow, to checking your trail camera, to going out to dinner with your family. We also fully understand that the passion of our customers and employees depends on the conservation of the world’s wildlife resources and the protection of our collective access to the wild places they inhabit. Therefore, Venado is about more than simply producing awesome gear. Supporting the people and groups who protect our sporting heritage is an equally important part of who we are as a brand and a group of folks who love to hunt.